Unmasking The Secrets Of A Data-Based PPC-SEO Merger
Merging pay-per-click (PPC) advertising and search engine optimization (SEO) can lead to pure performance marketing magic. However, Google tends to keep this tidbit of knowledge under wraps. That’s why even seasoned marketers think there’s no real connection between linking SEO initiatives and a PPC strategy. Fortunately, as the founder and president of a successful digital marketing firm, I know that research has proven otherwise.
Through my many years as an entrepreneur and digital marketer, I discovered that if you prove through your paid efforts that you’re providing value, you’re better positioned to rank for SEO. For example, I’ve built small audiences around long-tail keywords as part of a data-driven mindset. As a result, Google gave ranking credit for shorter, high-volume short-tail keywords within those long-tail keywords.