Pros & Cons of Using Social Media to Advertise a Business
Pros & Cons of Using Social Media to Advertise a Business
For nearly two decades, businesses of all sizes have relied on social media outlets and platforms as a source of low-cost or no-cost advertising. Company owners also pay big bucks for the placement of ads on various channels, but most smaller businesses choose to leverage their own Twitter, Facebook, and other pages to get the word out to potential and current customers. What are the pros and cons of looking toward social media to promote your organization’s products and services?
While all situations are unique, it’s safe to say that on the plus side are factors like low expenses, the chance to reach a younger market, the time-saving aspect of the effort, and that entrepreneurs don’t have to learn coding or advanced IT techniques to promote on social media. On the downside are considerations regarding the potentially high cost of paid ads, the difficulty of targeting older clients, and the temptation to overdo social media outlets and get buried in a cycle of wasted time. Consider the following pros and cons before turning to social media as a way of promoting your business.