10 Proven Ways to Increase 📭 EMAIL ENGAGEMENT✔️
Email has been and still is the most powerful marketing channel available for digital marketers. But only if you do it right!
So how do you build an engaging email? There are a few ways to do that.
Way 1. Use double opt-in
Why should you use double opt-in and what does it mean?
Double opt-in means that users confirm their willingness to receive emails from you. Put simply, they give you their written consent to send emails to them.
(Source: Email from Gusto)
Why use it?
First, non-existing email addresses will not get to your contact list. Second, it is required by legislation.
Most importantly, people in your contact base are really interested in your content or your services. As a result, they are more likely to open your emails.