Reducing Busy Work: Tips & Tools for Marketers [+New Data]
The average marketer spends almost a third of their time completing repetitive tasks. Marketers already have enough responsibilities — and can’t afford time mismanagement on busy work.
Marketers should spend their time driving company growth and visibility, — and in this post, we’ll give you our best tips and tools to help you minimize your time doing busy work and center your real priorities.
The term ‘busy work’ refers to tasks that have little to no immediate value to an organization’s goals. However, it may also refer to routine tasks that are redundant but necessary, like data entry and reporting.
Busy work prevents marketers from focusing on the more important or urgent tasks like working on the next big campaign, strategizing, or content creation. Luckily, we know ways to cut down busy work so marketers can get back to productive projects.