Why Referral Programs Are a Smart Way to Grow a Business During the Holidays
Reading Time: 10 minutes
The holidays are crucial for most businesses, with sales between November and December driving 19% of total sales for the year.
Due to an increase in volume, but not necessarily an increase in fixed costs, holiday sales can be more profitable than traditional sales.
So instead of pumping the brakes on growth initiatives during this busy time of year, it’s the perfect opportunity to double down.
But it’s no longer enough to throw money at ads to improve your bottom line.
Why? Because people hate ads. Studies show that 96% of consumers think they are untrustworthy. And three out of four people think too many ads clutter their social media feeds.
So, how can you grow your business without a mass outreach effort on social media, retargeting your audience with banner ads, or spending an arm and a leg?