10 ways to boost retail customer engagement in 2023
The world of retail is in a time of change. It’s no longer enough to simply offer a great product—your customers demand much more. In the flooded market with almost endless options, many retailers are competing on the quality of their service. This is where retail customer engagement plays a vital role.
In this guide, learn more about customer engagement and its benefits, discover strategies for success, and see real-life examples.
What is retail customer engagement?
Retail customer engagement is all the ways a brand interacts with its customers across digital and physical channels. This includes in-store, ecommerce websites, social media, advertising, the metaverse, email, live chat, phone support, and more.
While this seems simple in theory, it’s a bit more complex in practice. Customers don’t just shop in one way anymore. The modern retail customer journey spans physical and digital spaces to the phygital realm. In this new world, customers have sky-high expectations of service. It’s no longer enough to offer great products—customers demand great experiences on every channel, on their own terms.