Retargeting campaigns: 25 tips from marketing experts
Retargeting is an essential piece of every well-run digital marketing program. It helps you get the one that got away, as well as boost customer retention, brand awareness and brand recognition. It also encourages customers who have previously purchased one of your products to return and buy more. To offer you the best advice the industry has to offer, we reached out to over 20 marketers to bring you the best tips for optimizing your retargeting campaigns.
Check out what they had to say:
On Strategy:
Segment your audience based on interaction
“Firstly, segment your audiences by how they have interacted with your website. If someone has only viewed the home page, then serve them ads displaying a rotation of the different products or services that you offer. If someone has viewed a specific service or product, then remarket them with ads specific to that…