The Role of Employee Advocacy in Building Thought Leadership
In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Competition is always mounting, and the best possible way to separate yourself from the herd – to be treated as the source, not just a source – is to establish your brand as an authoritative resource positioned at the front of its industry.
Not only is this good for lead conversion and customer loyalty, but it’s good for SEO. Google’s algorithms are always changing, but those changes are centered on the need to identify the most authoritative, knowledgeable, and worthwhile sources on the internet for any given search result. And, of course, that’s exactly where you want to be because it’s where your customers are looking.