How to Use Roxhill’s Pinpoint Tool for Smarter Campaign Planning
If you subscribe to Roxhill’s media database and distribution platform, you also have access to ‘Pinpoint’. This is a useful tool for ideation, content strategy and building targeted media lists.
Pinpoint lets you see how much the media is talking about a topic or keyword, and shows you trends over time. So, you can see what interest is like today, how it has fluctuated over recent months or the past year and make predictions.
The benefits of Pinpoint:
- Helps you plan content topics around peaks in media interest
- Helps you justify the timing of your activities to clients
- Helps you to identify media outlets and journalists writing about a topic the most
- Helps you pivot a campaign and be reactive to current affairs/viral trends