Sales and marketing alignment for improved business effectiveness
Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue.
An effective way to achieve this is through sales and marketing alignment.
Jill Rowley
Salesforce
When your marketing team is enabling sales, it becomes easier to achieve target goals.
In this guide, we will investigate the benefits and challenges of sales and marketing alignment. We will also discuss some of the best strategies and share success stories:
- What is sales and marketing alignment?
- Consequences of sales and marketing misalignment
- Overcoming common challenges to sales and marketing alignment