A Look at Sales Budgets & the 7 Steps to Creating One [+ Templates]
Sales is rarely directionless. Every aspect of the practice requires established expectations and some degree of guidance — and in many cases, “expectations and guidance” amount to firm predictions of a sales org’s performance.
Those predictions often come in the form of something known as a sales budget — a document that sets realistic standards for how much a sales org is expected to sell within a given time frame.
These plans are central to processes like goal setting and forecasting. To help give you a better grasp on sales budgets as a concept, we’ve gathered some key information that will help you better understand the what, why, and how behind these documents.
- What is a sales budget?
- Why is a sales budget important?