Why Sales Enablement is the Highest Purpose of Content Marketing
Most businesses today do some form of content marketing, but I’ve seen that a pretty high number do it wrong.Â
They don’t really know the potential of what marketing content can really do for their business, so they’re playing it safe, thinking small, and they’re stuck getting minimal results.Â
They hire a marketing agency to publish a few blog posts every quarter — or they hire a video production company to produce a high-quality “about us” video for their homepage.
And that’s it.
They’ve checked the box and moved on.Â
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This is the wrong approach for a number of reasons — the chief among them is that it misses the true impact great content can have on their business.