Sales Enablement Guide for Small Business Owners [2023 updated]
Be it a small, medium-sized or large business, a well-devised sales process is an indispensable part of your organization’s sales force.Â
Businesses spend over one trillion dollars on sales forces each year.
Well, the numbers are huge. Yet, most businesses cannot generate better returns even after spending a hefty sum on their sales process.Â
That’s because your sales team needs more than just a budget. Everyone right from the most experienced sales professionals to the youngest sales representative need to be trained about the ever-evolving customer expectations.Â
That’s why businesses need a robust and long-term solution — sales enablement.Â
In this guide blog post, we will talk about:
- What is sales enablement?Â