Sales Engagement: What, Why, and Best Practices Explained [2023 updated]
As technology continues to advance at a rapid pace and new innovations are adopted at an unprecedented rate, the business landscape becomes increasingly competitive.
It’s no longer enough to rely solely on the tried-and-true approach of creating a good product and expecting word-of-mouth referrals to drive sales.
In this dynamic environment, sales engagement emerges as a critical component of success. The strategies and tactics that were effective yesterday might not be as impactful today.
To thrive in this ever-evolving landscape, businesses must redefine how they interact with prospective buyers and adapt their approach to increase conversions.
Sales engagement is about actively connecting with potential customers, understanding their unique needs, and building meaningful relationships.