Sales Force Automation (SFA): An Easy Guide To Help You Get Started [2023 updated]
Sales force automation may seem contradictory for a field that relies on the human touch, but it’s essential to your sales process. While sales is indeed a people-oriented profession, incorporating automation into your sales operations can significantly enhance your team’s productivity and effectiveness.
By streamlining various activities and managing crucial tasks, sales force automation software empowers your team to focus more on building relationships and closing deals.
According to a research study, sales representatives only spend 35% of their time actually selling. The rest of the day is taken by repetitive, administrative tasks. This directly impacts productivity, which is why automation tools are such a necessity.
If you’re a growing business, you must have come across Customer Relationship Management (CRM) software. CRM has become a fundamental tool for businesses of all sizes to effectively manage their interactions with customers, streamline processes, and improve overall customer satisfaction.