Better Together: Sales and Marketing Automation
Some unusual combinations can blow your mind. If you’ve never had a little honey drizzled on your pizza, give it a try. You won’t regret it.Â
But sales and marketing automation are more like peanut butter and jelly or salt and pepper. A classic combo, they just go together. Using them each separately is like having bread smeared with peanut butter alone — a one-note snack that sticks to the roof of your mouth.
Marketing automation tools are independently powerful. When you pair them with sales automation, everything clicks together into a beautiful, cohesive whole. It’s the salsa to your tortilla chips — the perfect pairing.
What is sales-marketing automation?
Sales-marketing automation is the combination of sales automation tools and marketing automation tools in a single strategy for finding, engaging, and converting customers. This blend allows teams to increase their efficiency and better engage with customers across the board.