This day in search marketing history: February 13
Google AMP stories launch
In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users.
Breaking with previous guidance, Google didn’t intend for this type of AMP content to match your non-mobile content. Instead, this mobile-only content was supposed to be unique.
Specifically, Google said AMP Story content should be “fulfilling and standalone.”
In addition to Hearst and The Washington Post, Google worked with CNN, Meredith, Mashable, Mic, Vox and Condé Nast to develop and roll out AMP Stories.
Dig deeper:
- Google gets in on mobile ‘story craze’ with new AMP Stories format
- AMP Stories: The new Accelerated Mobile Pages format from Google