How to Run a Seasonal Marketing Campaign
If you’re looking for a proven way to bump up your sales this year, I’ve got two impactful words for you: seasonal events.
A few years back, only the big companies took part in special events like Black Friday or Cyber Monday.
Now, though? Businesses of all sizes – both big, small, and everyone in between – run seasonal marketing campaigns and reap the rewards. Because they work.
Make no mistake. It’s not enough to just offer free shipping and add a heart emoji to your social media posts to win Valentine’s Day and other holiday shoppers.
If you want to succeed with your seasonal marketing campaigns, you need a solid plan. And that’s exactly what this article is all about.
Here’s a 7-step
plan that will help you run effective marketing campaigns around seasonal
events, holidays, and other key dates throughout the year.
- 1. Start with the essentials
- 2. Collect leads using a landing page
- 3. Drive traffic with Facebook Ads
- 4. Create an email sequence
- 5. Set up a sales page
- 6. Send out an email campaign
- 7. Track and analyze
- Making the plan happen