12 SEO Best Practices to Improve Rankings in 2023
If you want to increase the SEO performance of your website, the best place to start is by implementing SEO best practices.
Here are 12 essential SEO best practices to help you level up your website’s performance.
1. Match your content with search intent
Search intent is the underlying reason for a user’s search in Google. It’s important because Google’s main job is to provide the best result for its user’s search queries.
You’ll stand the best chance of ranking in Google if you align your page with searchers’ intent. Therefore, aligning your pages to the user’s search intent is crucial.
For example, look at the search results for “how to make a protein shake.”
There are no products to purchase in this search result. That’s because searchers are looking to learn, not to buy.