SEO Copywriting: 10 Tips to Boost Your Content Performance
What Is SEO Copywriting?
SEO copywriting is the process of creating high-quality content that’s useful to users and follows SEO best practices.
The term copywriting, however, originally refers to writing content for advertising and sales. Text meant to attract, engage, and convert leads.Â
But it can also apply to SEO. You can create a landing or product page with persuasive content. And optimize it so it ranks well in organic search.Â
Plus, lots of folks today use “SEO copywriting” to talk about optimizing blog posts. (That’s technically content writing, not copywriting.)
In this article, we address all of the above.Â
Here are 10 SEO copywriting tips that apply to both traditional copywriting and content writing.Â