SEO Pricing: How Much Does SEO Cost in 2023? [Industry Research]
In November 2022, we surveyed members of the SEO industry to find out how much they charge for SEO services.
Here are the top 10 takeaways:
- 78.2% of SEOs charge monthly retainers for some or all of their services.
- 54.5% of SEOs only offer one pricing model (i.e., hourly, retainer, or per-project).
- $501–$1,000 is the most popular monthly retainer.
- $75–$100 is the most popular hourly rate.Â
- $2,501–$5,000 is the most popular per-project rate.Â
- Fewer than 1 in 10 SEOs (9.9%) charge more than $150/hour.
- Agencies and consultants charge significantly more than freelancers.
- There’s a clear positive correlation between experience and rates. (Surprising, right?)
- Local SEOs charge less than those with global clients.
- SEOs based in India, Central America, and South America charge the least.