SEO Split Test Result: Adding the Category Name to Product Page Titles
Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal.Â
First, we asked our Twitter followers to vote:
The result of the Twitter poll
This time the majority of our followers were WRONG! Read further to find out why.
But first, let’s see what SEO professionals had to say about the result of this test:
Geoff Jackson, CEO of Clubnet Digital:
I am guessing it improved the CTR slightly however, I’m not sure it would necessarily be good for organic rankings if it just strengthens competing pages with the main category page.
— Geoff Jackson (blue tick) (@zigojacko) December 1, 2022
Joshua Jarvis, SEO Director & PPC Manager at 4rd Marketing:
— Joshua Jarvis (@jarvatar) December 1, 2022