SMART Goals: How To Write Effective Goals With Examples
SMART goals are well-known for creating achievable and measurable business or personal objectives.
In this article, we’ll look at what SMART goals stand for, why people use them to achieve a desired result, and how SEO and marketing professionals can use them to achieve predetermined objectives.
What Are SMART Goals?
The acronym for SMART goals stands for:
- Specific.
- Measurable.
- Attainable or Achievable.
- Relevant.
- Time-Bound.
Each component of a SMART goal is designed to ensure that you have the proper framework to accomplish an objective. Instead of making open-ended wishes for the future, you make a purposeful plan.
For example, most business owners have a common goal of increasing profits. But that isn’t a SMART goal due to its lack of specificity – there is nothing specific to strive for or measure.