Managing Successful SEO Migrations
As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring.
Migrations are naturally occurring events in the life cycle of digital businesses as both technology and business objectives advance.
A migration, despite its impact on SEO, can enhance visitor experience if done correctly.
Upgrading to a faster host may increase your ranking performance over time (by influencing and providing better user signals).
Although initial re-indexing by Google may cause a temporary decline in organic traffic, a well-executed migration plan can maintain or even improve your SERP standings.
Defining The Migration Type
A website migration involves a substantial change to a website’s technology, structure, design, or location to enhance online visibility.