Using Local Business Partnerships And Collaborations To Build Authority And Visibility
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), one thing remains constant: the importance of authority, which has a distinct effect on organic search visibility.
Authoritativeness is the “A” in the much-heralded E-E-A-T found in Google’s Search Quality Rater Guidelines.
In short, a business or organization needs to prove its authoritativeness to Google, and all other search engines, in order to be considered worthy of visibility in search engine results.
The authority of a local business can be established in a few different ways, most notably:
- Via the helpful, high-quality, well-structured content it creates for its target audience/customers.
- Through validation of its offerings via industry-specific backlinks it maintains to its primary product, service, or other relevant content.