New Google Analytics Feature Detects Subtle Data Trend Changes
Google has announced a new trend change detection feature in Google Analytics.
This new capability will allow you to more easily identify subtle but meaningful shifts in data trends over time.
We’ve just introduced trend change detection, a new type of insight that surfaces subtle but long-lasting and important changes in your data. It works like anomaly detection since they both detect a change in data. The main difference is that anomaly detection highlights sudden… pic.twitter.com/RYqzikf8r1
— Google Analytics (@googleanalytics) February 13, 2024
What Is Trend Change Detection?
Trend change detection is designed to detect gradual, long-term changes in metrics rather than sudden spikes or dips.
While Google Analytics already has anomaly detection to highlight abnormal spikes or drops, this new feature focuses on more subtle changes in data trends spanning weeks or months.