How Do Keyword Optimizations Change After Helpful Content Update?
Today’s Ask an SEO question comes from Ines, who asks:
“Can we go over how/if keyword optimization will change (after the Helpful Content update)?”
Great question, and one that gets asked a lot, especially when sites get penalized, remain stagnant, or lose positions.
Keyword optimization strategies should not change at all because SEO pros should never be optimizing for keywords.
If you want Google to know when to show and optimize your page, you have to optimize for a solution and the topic so that the person searching will benefit from the page they land on.
Yes, keywords make a page understandable for a search engine, and if it is the phrase and jargon your customers are using, it will be relatable.
Being relatable can increase conversions because you’re speaking your customer’s language. But don’t stress over the keyword.