Google E-E-A-T: What Is It & How To Demonstrate It For SEO
E-A-T (Expertise, Authoritativeness, Trustworthiness) has been a cornerstone of Google’s Search Quality Rater Guidelines for years. Recently, Google added a new “E” to the mix – Experience.
Understanding and optimizing for E-E-A-T strongly correlates with SEO success.
In this article, you’ll learn what the E-E-A-T criteria mean, why Google values first-hand experience, and, most importantly, how to demonstrate E-E-A-T for your brand and content.
Drawing from Google’s Search Quality Rater Guidelines, this piece will equip you with actionable insights to boost your E-E-A-T signals.
You’ll also find real-world examples of websites that exemplify E-E-A-T principles across different niches. And with the rise of AI-generated content, we’ll discuss how to navigate E-E-A-T in the age of ChatGPT and other AI tools.