Google Ads To Retire Customizers For Text Ads
Google to stop serving ad customizers for text ads and dynamic search ads, pushing marketers to responsive search ads.
- Google is ending ad customizers for text ads and Dynamic Search Ads.
- Advertisers must transition ad customizers to responsive search ads by that deadline.
- This continues Google’s push for responsive search ads as the primary ad format.
In an email sent to Google Ads advertisers this week, the company announced a change coming to search ads.
Effective May 31, 2024, ad customizers will stop serving for expanded text ads (ETAs) and Dynamic Search Ads (DSAs).