Agency positioning: Your guide to top-notch clients
Agency Positioning Guide for Better Clients and Business Success
Picture it. A local business owner searches for “SEO agency” on Google and is completely overwhelmed by the number of options available. There are so many agencies — too many agencies — which means your agency must step up its game to be seen. This is called “agency positioning.”
Now, let’s look at what agency positioning is, why it matters, and how to master it to propel your agency to success.
What is agency positioning?
Agency positioning refers to establishing your agency’s unique value and competitive advantage in the market. It’s about creating a distinct, relevant, and consistent image that appeals to your clients.Â
The way your clients view you depends on how you position your agency. This view consists of (1) what your business is and (2) what you do and don’t do. That’s why you need to clearly communicate to your audience how you’re different from your competitors and what your unique selling proposition is. Why should they work with you? How are you different from the dozens (if not hundreds) of other agencies available to them?