How to use ChatGPT to boost your PPC efforts
We have used machine learning and AI in our day-to-day optimization work to save time and improve performance. (Think automated bidding and recommendations, plus data-driven attribution.)
But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts?Â
ChatGPT can quickly analyze and deliver huge data ranges in many formats. Here are a few ways I use it daily.Â
1. Product research
One particular challenge for PPC practitioners is the struggle of not being a subject matter expert on every product, service, industry, or brand they work on.Â
Even in-house managers may have to rely on product managers and others to inform them of certain product specifications, applications, and technical terminology.Â