7 Content Marketing Reporting Tools for Data That Matters
Content marketing reporting tools allow you to track, analyze, and present data and qualitative feedback to your boss or client. Their main purpose is to look back on performance and help make data-driven decisions.
This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth. There are seven tools on the list:
- Google Analytics. For tracking most types of traffic, basic behavioral metrics, and setting conversion goals. Price: free.
- Google Search Console. For tracking organic traffic. Price: free.
- Ahrefs. For tracking (and improving) SEO metrics. Price: free to get started with Ahrefs Webmaster Tools, and premium plans start from $99/mo.