96 Content Marketing Statistics You Need to Know for 2024
Content marketing is undergoing some big changes in 2024.
AI writing tools, new content formats, changes in search behavior, and new Google algorithms—all this creates a new direction for the industry.
Check out our 2024 edition of the most important content marketing statistics.
Top Content Marketing Statistics
In this section, you’ll find the most impactful content marketing statistics for 2024.
- 67% of small business owners and marketers use AI for content marketing or SEO. (Semrush)
- Marketers who use AI see an average of 70% increase in ROI. (Kibo Commerce)
- 68% of businesses see an increase in content marketing ROI thanks to using AI. (Semrush)
- 43% of small business owners are planning to invest more resources into their website’s performance in 2024. (DemandSage)