Google Ads rolls out Demand Gen to all customers globally
Google Ads has started rolling out Demand Gen globally so that all customers now have access.
Described as the “next generation of Discovery campaigns”, it comes with new features, inventory, and insights, as well as an enhanced ad creation flow.
In addition, Discovery ads upgrades are beginning this week and will continue to be implemented through until early next year.
Why we care. Demand Gen is an effective tool when it comes to reaching new audiences and offers more creativity than its predecessor. Discovery campaigns only allowed images, carousels, or product data feed for creatives, however, Demand Gen lets you use videos, including both regular YouTube videos and Shorts, giving advertisers more choice when it comes to creating content that will appeal most to their audience.