Google Ads Gains New Ads & Reporting Insights For Upcoming Holidays
Google announced several new features for the upcoming holiday season; yea, it is coming… These features include Customer Acquisition with High Value optimization, local ad changes, new product reporting, and more visibility for your Google shipping ads.
(1) Customer Acquisition with High Value optimization: For those using online sales goals for Performance Max campaigns, advertisers can now optimize for new customers with a high predicted lifetime value, Google said. The new Customer Acquisition with High Value optimization enables you to simultaneously “reach new high- and average-valued new customers while also engaging existing customers,” Google wrote.
If you want to try out this beta, Google said reach out to your Google account team. There may be more details on this over here.