Google On Why Important Links Might Not That Be Important Or Helpful
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Jan 3, 2024 – 7:41 am
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Google’s John Mueller explained why some links that you think are important might not be that important for search ranking purposes. He responded to a question on Reddit asking why an important link is not shown by the third-party link trackers.
The person asked, “I have the most important (parent company) domain linking to the site but it doesn’t show on any trackers and I haven’t seen a noticeable increase in DA or traffic since then. They linked in a blog post and we link them often. Am I doing something wrong? Do I need to ask them to do anything specific?”
The obvious answer is that not all link tracking tools pick up all links and that Google does not use DA, a third party metric.