Google Updates Its Definition Of Top Ads
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Google Updates Its Definition Of Top Ads; They May Not Be At The Top
Mar 28, 2024 – 7:41 am
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Back in October we reported that Google has confirmed its search ads, Google Ads, can show up mixed in the middle of the organic search results. Now Google is updating its help documentation to change the definition of top ads to say the ads may appear below the organic results, ultimately not making the ads appear at the top.
Top ads are adjacent to the top organic search results. Top ads are generally above the top organic results, although top ads may show below the top organic results on certain queries. Placement of top ads is dynamic and may change based on the user’s search.When people search on Google, text ads can appear at different positions relative to organic search results. Top ads are adjacent to the top organic search results. Top ads are generally above the top organic results, although top ads may show below the top organic search results on certain queries. Placement of top ads is dynamic and may change based on the user’s search.When people search on Google, text ads can appear above or below the search results. Only up to four ads are eligible to show above the search results.An FYI: To better reflect how ads can appear in Google Search today, we’ve updated the definition of top ads.