Google updates policy to tackle abuse of its ad network
Google Merchant Center is splitting its Shopping Ads and Free ListingsĀ Malicious or Unwanted Software Policy into three separate policies:
- Malicious software.
- Compromised sites.
- Unwanted software.
The updated policies will be enforced from October, with full enforcement set to be ramped up over four weeks.
Until then, Google has confirmed that it will continue to enforce its existing malware policy.
Malicious software: The new policy specifically forbids intentionally spreading harmful or unauthorized access-causing software (‘malware’). This rule applies to your ads, listings, and any software your site or app hosts or links to, even if not promoted through the Google Network. Violating this policy is now considered a serious offence.