How Google SGE will impact your traffic – and 3 SGE recovery case studies
Much has been written about Google Search Generative Experience (SGE), but the most important questions remains unanswered:
- If and when Google SGE goes live, how will it impact organic traffic?
- Will our traffic drop, and if so, by how much?
- And what can we do about it?
This article presents a framework that can provide clear answers to these questions. Using this framework, we have:
- Estimated SGE traffic drops for 23 websites.
- Discovered an optimization technique that helps pages rank in the SGE snapshot carousel.
- Carried out three SGE recovery projects, in which we have mitigated (at least partially) the expected traffic drops from Google SGE.
We’ll share our data and findings, but more importantly, we’ll share our framework – which you can use yourself to understand the risk Google SGE poses to your websites and find solutions.