Instagram Ad formats: Best practices for effective ad creative
Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers.
Paired with the ability to evolve its capabilities, you’ve got a platform that compulsively hooks users and advertisers.
This article breaks down Instagram’s ad formats and best practices for creating compelling ads for each placement.
Images
With humble beginnings as a photo-sharing app, it’s no wonder that image ads are the bread and butter of Instagram.Â
It’s the simplest way to get your brand, messaging and products in front of audiences on Instagram, plus it’s a great jumping-off point for the beginning of any advertising campaign.
Best practices
- Use strong imagery that immediately captures the users’ attention.