LinkedIn launches enhanced audience insights and predictive analytics
Search Engine Land » PPC » LinkedIn launches enhanced audience insights and predictive analytics
LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance.
With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget.
Why we care. A clearer understanding of a campaign’s potential performance enables more informed, data-driven decisions on the optimal media mix, timing, and frequency for achieving the best ROI.
Audience insights: LinkedIn’s Media Planning API provides detailed data on user demographics, job roles, industries, and online behaviors for more precise ad targeting.