The Best of Ahrefs’ Digest: March 2024
Every week, we share hot SEO news, interesting reads, and new posts in our newsletter, Ahrefs’ Digest.
If you’re not one of our 280,000 subscribers, you’ve missed out on some great reads!
Here’s a quick summary of my personal favorites from the last month:
How 16 Companies are Dominating the World’s Google Search Results
Author: Glen Allsopp
tl;dr
Glen’s research reveals that just 16 companies representing 588 brands get 3.5 billion (yes, billion!) monthly clicks from Google.
My takeaway
Glen pointed out some really actionable ideas in this report, such as the fact that many of the brands dominating search are adding mini-author bios.
This idea makes so much sense in terms of both UX and E-E-A-T. I’ve already pitched it to the team and we’re going to implement it on our blog.