SEO for Brand Awareness: A Complete Guide
SEO is more than just a tool for making you appear more prominently in search results. It helps more people get to know you (referred to as brand awareness).
This can be beneficial to your business.Â
To understand why, let’s explore the relationship between brand awareness and SEO more closely.
How Does SEO Impact Brand Awareness?
SEO boosts brand awareness by improving your website’s visibility in search engine results. Leading to increased organic (unpaid) traffic that can translate to conversions.
Imagine a user sees your website appear on search engine results pages (SERPs) when they enter terms like “personalized candle gifts,” “custom candles,” and “make your own candle scent.”Â
This puts your brand on their radar.