A tale of two snippets: What link attribution in SGE tells us about search
Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers?
This is the question everyone in SEO and digital marketing has been asking for a couple of months now.Â
With Google’s latest update displaying links to SGE’s sources more prominently, now seems the best time to revisit that question.
Let’s stop talking about AI for a moment
But before we start, please do me a favor. for the next couple of sections, let’s set aside how the snippets in SGE are generated.
Why? Because I’ve noticed that too many discussions about SGE devolve into arguments about generative AI and large language models.Â