Subdomains vs Subdirectories Research Results
Subdomains or Subdirectories? SE Ranking and GA Agency Partnered to Discover the Truth
In SEO circles, the debate around subdirectories and subdomains for International SEO is almost as old as time. John Mueller was answering questions about this back in 2012, and I know it was being discussed long before then too.Â
With this in mind, at GA Agency, we partnered with SE Ranking to discover if there were any interesting patterns in global SERPs that could shed some more light on which domain structure to use for International SEO.Â
We analysed over 20,000 keywords in 15 different markets worldwide. From the US to Japan and markets all across Europe.Â
At the very least we wanted to understand how popular different domain structures were and how prevalent International SEO domain structures were in Google’s SERPs.Â