What Is Video Advertising? A Guide to Getting Started
What Is Video Advertising?
Video advertising is promoting and selling a product or service using videos. Unlike still images or text, videos bring ideas, stories, and products to life. That’s what makes them so engaging.
Video ads simplify concepts, grab attention, and persuade people to act. They combine visuals, audio, and motion. When done right, they deliver your message in a way that sticks.
You can run video ads on platforms such as YouTube or Vimeo. Like this one before a Refinery29 video:
Or on social media channels like Facebook, Instagram, Snapchat, TikTok, etc:
Or on websites:
As you can see, video ads come in many shapes and sizes. They can take a lot of planning to produce, but they’re worth it for the returns.