What does ‘Real-Time Marketing’ really mean?
en wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even faster?
It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Not necessarily. What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it.
Let’s look at the concept of real-time marketing and show some ways leading brands use it to win customers.
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