Writing people-first content: A process and template
Want to rank highly in 2024 and beyond? Then, you must create what Google calls “helpful, reliable, people-first content.”
In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level.
Spambusters
At the time of writing, Google is doing some major spring cleaning to tackle some of the spammy, low-quality content littering the search results.
Unsurprisingly, much content is developed from an SEO perspective. Google’s latest update is designed to help push down some of this SEO-first content and surface people-first content.
Our goal here should be to create well-optimized, people-first content. Any savvy marketer knows you build trust with your prospects by being helpful and sharing.