Why the Sephora x TikTok Incubator Program Is A Smart Partnership
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Earlier this week, Sephora and TikTok announced a new joint venture with agency Digitas: an incubator program to help new beauty brands leverage creator content.
As part of the Sephora x TikTok Incubator Program, TikTok creators will teach select brands how to implement creator-focused social media strategies to drive growth and engagement.
The first round of participating brands includes Hyper Skin, Topicals, and Eadem, selected from Sephora’s Accelerate program. These BIPOC-owned brands will learn from popular TikTok creators including Amy Chang (@bondenavant), Nyma Tang (@nymatang), and Rocio Lopez-Jimenez (@rocio.roses).