Shape: CRM, Lead Capture & Scoring, Sales Automation, and Pipeline Management
It’s amazing to see how advanced sales automation platforms are getting these days. I was just speaking with a colleague of mine where I mentioned that customer relationship management (CRM) was no longer a platform, it’s basically a feature.
The platforms of old require often require massive implementation budgets that incorporate third-party integrations and tons of automation. I know… my company works with frustrated clients every day after they’ve purchased these systems and then can’t fully realize their potential without a huge investment.